The Name We went through several rounds of naming but Fuzzy Math was far and away a clear winner. It spoke to the tactile, user-centric nature of their business, as well as the shared lines between art and science that define user experience. The Mark To further...
Lo·Rez Brand Redesign The mark conveys community, communication, and works well on a wide range of physical goods. A brand strategy was also developed around the idea of high and low tech. Bottle Labels In addition to the label design system we pushed Lo·Rez to...
Branding & Design for Anese Cavanaugh The work spans everything from online to products. We help Anese strategize content and conceptualize products. IEP Water Bottle This is an extension of the IEP principles set forth in the Survival guide. It brings real-life...
CHAT Website Working with the Chicago Department of Health we developed an online resource for students that extended the Let’s Talk About Sex program within CPS. Our work included writing, content strategy, user research, design, and site development in...
Nucleus Biologics Brand & Business Cards Minimal and elegant conveys the sense of premium but also the trustworthiness of the product. Packaging: FSB Bottle Nucleus wanted to communicate the premium quality of their product so we looked to luxury CPGs like perfume...
